Marketing & Sales
/in /by smartfel073Marketing & Sales
Build Customers—and Value—by Rethinking Go-to-Market Strategies
Customers are rapidly shifting how they learn about and buy products, in both developed and emerging markets. At the same time, a powerful arsenal of commercial data and tools is now available. Leading companies are transforming their marketing, sales, and revenue functions. With low risk and high returns, transforming how you go to market can generate great value for you and your customers.