Brand strategy is very fundamental and the foundation for building a strong brand. At the core of every successful brand is the strategy that governs the brands positioning strategy, value proposition, brand’s purpose, differentiation and the overall brand experience. The brand communication strategy is one of the ways the brand manifests itself with consumers and customers alike. The emerging brand personality should create relevant and meaningful engagement with the customers. Developing the brand strategy involves thinking, analysis, insights and a method to evaluate the ROI.
Brand design is extremely powerful and is an extension of the brand strategy. Brand design can be very compelling from the visual identity of the brand to the way the brand is expressed across all touch points will help create lasting impressions. While brand strategy is at the core the soul of the brand lies in its design. The identity of the brand or the corporate identity of a company is the most visible symbol representing the very values of the brand. Brand design encompasses all the aspects of the brand including people and culture to create differentiation and build a unique value for the brand. Design thinking is not restricted to graphics and colours but it encompasses the way the brand delivers its promise to its customers.
Increasingly and with rapid pace commerce and consumers are going digital. The digital consumer is constantly connected and looking for snippets of benefits from brands delivered meaningfully and with high relevance. Mobile first is currently the way to go digital and digital branding is about understanding how your brand will create engagement value for your customer. As branding professionals, we are constantly upgrading our knowledge levels in this space to bring the best practices to our clients. This can be in designing a mobile first website, or developing UI and UX for an app to creating digitally relevant content. Digital branding is not only about how brand design works in digital spaces but more importantly it is about how your brand approaches the digitally savvy audience.
Branded Content and Advertising
Website and UI Design
SEO & Website Analytics
SEM & Social Media Advertising Application Development
Increasingly corporations across the board be it large, medium or small, the responsibility towards their customers and society is becoming very important. Branding a corporation or corporate branding is a practice that requires understanding the larger macroeconomic situation as much as a deeper insight into the micro aspects like company culture. It is about infusing a branded culture in a unique manner that defines a corporation, its values and the attributes. Corporate branding or corporate identity is bringing together everything about the organization and manifesting through an idea and allowing the design to express the rest.
Corporate Brand Strategy
Vision, Mission and Values
Internal branding is not about motivating employee alone but it is aligning every internal stakeholder to become brand ambassadors. Internal branding is as important as branding for the customer. Brands that are internally aligned can produce results better than the competition. The perceived value of the organisation/brand to be more customer-centric is a differentiator that many cannot ignore. Therefore, every employee, every touch point, every interaction becomes critical and they all speak and deliver the same value.
The custodianship of a brand should go well beyond the marketing department. It is important that the brand is aligned across all the key stakeholders who are managing and helping build the brand. Brand management tools aid people to get trained on brand thinking